Dimensional Warehouse Model Data Model

Entity

Entity Campaign Dimension

Description

A marketing activity that the healthcare organization undertakes to achieve a specific business objective. In particular, this covers coordinated communication with the marketplace in order to acquire, retain and develop business.

Attributes
Actual End Dt
Actual Labor Hours
Actual Start Dt
Actual Time Spent
Agreement Sales
Allocation Limit
Allocation Pct
AWM Load Info Sk
Campaign Category Cd
Campaign Category Code Descr
Campaign Category Code Sk
Campaign Cd
Campaign Code Descr
Campaign Code Sk
Campaign Dimension Bk
Campaign Dimension Dk
Campaign Dimension Sk
Contact Strategy Cd
Contact Strategy Code Descr
Contact Strategy Code Sk
Cross-sell Strategy Cd
Cross-sell Strategy Code Descr
Cross-sell Strategy Code Sk
Current Ind
Delay Reason Cd
Delay Reason Code Descr
Delay Reason Code Sk
DWM Load Info Sk
Effective From Dt
Effective To Dt
Marketing Budget
Maximum Target Num
Name
Planned Duration
Planned End Dt
Planned Manpower
Planned Start Dt
Reminder Period
Result End Dt
Sequence Num
Source Cd
Source Code Descr
Source Code Sk
Tenant Sk
Timeout Period
Valid From Ts
Valid To Ts

Primary Key
Campaign Dimension PK

Dependencies

Reverse Dependencies

Attribute Details

Actual End Dt

Description	Actual date upon which the activity was completed.
Data Type	Standards - Data Domains.ddm/Data Domains/Date [DATE]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Actual Labor Hours

Description	A count of hours taken to perform the activity.
Data Type	Standards - Data Domains.ddm/Data Domains/Small Counter [SHORT]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Actual Start Dt

Description	Actual date upon which the activity commenced.
Data Type	Standards - Data Domains.ddm/Data Domains/Date [DATE]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Actual Time Spent

Description	The actual time spent performing the activity. This describes elapsed time rather than effort so a 4 hour task may have been completed over a period of 3 days.
Data Type	Standards - Data Domains.ddm/Data Domains/Number Decimal Large [DECIMAL(15,6)]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Agreement Sales

Description	The number of agreements (for example: policies) sold for a product targeted by the campaign.
Data Type	Standards - Data Domains.ddm/Data Domains/Number Integer [INTEGER]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Allocation Limit

Description	The maximum number of parties from the target group allocated to a campaign cell. Note: The allocation limit is usually based on the budget of the campaign and therefore makes it different from the maximum target number attribute.
Data Type	Standards - Data Domains.ddm/Data Domains/Number Integer [INTEGER]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Allocation Pct

Description	The percentage of the total target group to be arbitrarily allocated to this cell.
Data Type	Standards - Data Domains.ddm/Data Domains/Percentage [FLOAT(2)]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

AWM Load Info Sk

Description	The surrogate key of the load information entry describing the details regarding the loading of the row in the atomic data warehouse.
Data Type	Standards - Data Domains.ddm/Data Domains/Surrogate Key Large [LONG]
Is Part Of PrimaryKey	false
Is Required	true
Is Derived	false
Is Surrogate Key	false

Campaign Category Cd

Description	Campaign Category classifies campaigns according to how the campaign is run.
Data Type	Standards - Data Domains.ddm/Data Domains/Tenant Common Code [VARCHAR(80)]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Campaign Category Code Descr

Description	Campaign Category classifies campaigns according to how the campaign is run.
Data Type	Standards - Data Domains.ddm/Data Domains/Description [VARCHAR(250)]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Campaign Category Code Sk

Description	Campaign Category classifies campaigns according to how the campaign is run.
Data Type	Standards - Data Domains.ddm/Data Domains/Surrogate Key [INTEGER]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Campaign Cd

Description	An alphanumeric label indicating a particular campaign.
Data Type	Standards - Data Domains.ddm/Data Domains/Tenant Common Code [VARCHAR(80)]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Campaign Code Descr

Description	An alphanumeric label indicating a particular campaign.
Data Type	Standards - Data Domains.ddm/Data Domains/Description [VARCHAR(250)]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Campaign Code Sk

Description	An alphanumeric label indicating a particular campaign.
Data Type	Standards - Data Domains.ddm/Data Domains/Surrogate Key [INTEGER]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Campaign Dimension Bk

Description	Concatenated values of a set of business attributes that uniquely identify the row.
Data Type	Standards - Data Domains.ddm/Data Domains/Business Key [VARCHAR(255)]
Is Part Of PrimaryKey	false
Is Required	true
Is Derived	false
Is Surrogate Key	false

Campaign Dimension Dk

Description	A numeric surrogate key used to uniquely identify entities in the dimensional model.
Data Type	Standards - Data Domains.ddm/Data Domains/Surrogate Key Large [LONG]
Is Part Of PrimaryKey	true
Is Required	true
Is Derived	false
Is Surrogate Key	true

Campaign Dimension Sk

Description	A numeric surrogate key used to uniquely identify entities in the atomic model.
Data Type	Standards - Data Domains.ddm/Data Domains/Surrogate Key Large [LONG]
Is Part Of PrimaryKey	false
Is Required	true
Is Derived	false
Is Surrogate Key	false

Contact Strategy Cd

Description	Identifies the methodology for approaching parties to be followed by the campaign. For example: Cold Call Referral Contact Mailshot Renewal Notice
Data Type	Standards - Data Domains.ddm/Data Domains/Tenant Common Code [VARCHAR(80)]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Contact Strategy Code Descr

Description	Identifies the methodology for approaching parties to be followed by the campaign. For example: Cold Call Referral Contact Mailshot Renewal Notice
Data Type	Standards - Data Domains.ddm/Data Domains/Description [VARCHAR(250)]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Contact Strategy Code Sk

Description	Identifies the methodology for approaching parties to be followed by the campaign. For example: Cold Call Referral Contact Mailshot Renewal Notice
Data Type	Standards - Data Domains.ddm/Data Domains/Surrogate Key [INTEGER]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Cross-sell Strategy Cd

Description	A word or phrase used to identify the cross-selling strategy. For example: Basic Cover Upgrade Include Dental
Data Type	Standards - Data Domains.ddm/Data Domains/Tenant Common Code [VARCHAR(80)]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Cross-sell Strategy Code Descr

Description	A word or phrase used to identify the cross-selling strategy. For example: Basic Cover Upgrade Include Dental
Data Type	Standards - Data Domains.ddm/Data Domains/Description [VARCHAR(250)]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Cross-sell Strategy Code Sk

Description	A word or phrase used to identify the cross-selling strategy. For example: Basic Cover Upgrade Include Dental
Data Type	Standards - Data Domains.ddm/Data Domains/Surrogate Key [INTEGER]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Current Ind

Description	Set to 'Y' if this is the most recent row of a group having the same Surrogate Key.
Data Type	Standards - Data Domains.ddm/Data Domains/Boolean Indicator [INTEGER]
Is Part Of PrimaryKey	false
Is Required	true
Is Derived	false
Is Surrogate Key	false

Delay Reason Cd

Description	Indicates the cause of any discrepancy between planned and actual end dates.
Data Type	Standards - Data Domains.ddm/Data Domains/Tenant Common Code [VARCHAR(80)]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Delay Reason Code Descr

Description	Indicates the cause of any discrepancy between planned and actual end dates.
Data Type	Standards - Data Domains.ddm/Data Domains/Description [VARCHAR(250)]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Delay Reason Code Sk

Description	Indicates the cause of any discrepancy between planned and actual end dates.
Data Type	Standards - Data Domains.ddm/Data Domains/Surrogate Key [INTEGER]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

DWM Load Info Sk

Description	The surrogate key of the load information entry describing the details regarding the loading of the row.
Data Type	Standards - Data Domains.ddm/Data Domains/Surrogate Key Large [LONG]
Is Part Of PrimaryKey	false
Is Required	true
Is Derived	false
Is Surrogate Key	false

Effective From Dt

Description	Establishes a period where a set of attributes are true according to the business.
Data Type	Standards - Data Domains.ddm/Data Domains/Date [DATE]
Is Part Of PrimaryKey	false
Is Required	true
Is Derived	false
Is Surrogate Key	false

Effective To Dt

Description	Ends a period of effectivity.
Data Type	Standards - Data Domains.ddm/Data Domains/Date [DATE]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Marketing Budget

Description	The monetary provision made for planned marketing activities during a defined period.
Data Type	Standards - Data Domains.ddm/Data Domains/Currency Amount [DECIMAL(14,2)]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Maximum Target Num

Description	The upper limit of the number of targets, typically existing or potential customers, to be included in the campaign. A zero or null value indicates the campaign has no upper limit for targets.
Data Type	Standards - Data Domains.ddm/Data Domains/Number Integer [INTEGER]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Name

Description	A word or phrase identifying the Marketing Activity.
Data Type	Standards - Data Domains.ddm/Data Domains/Name [VARCHAR(30)]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Planned Duration

Description	The time planned for the performing of the activity. This is the total elapsed time over which the activity is expected to be performed and not the planned labor hours.
Data Type	Standards - Data Domains.ddm/Data Domains/Number Decimal Large [DECIMAL(15,6)]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Planned End Dt

Description	Date upon which the activity is planned to finish.
Data Type	Standards - Data Domains.ddm/Data Domains/Date [DATE]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Planned Manpower

Description	The planned labor hours required for the activity.
Data Type	Standards - Data Domains.ddm/Data Domains/Number Decimal Large [DECIMAL(15,6)]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Planned Start Dt

Description	Date upon which the activity is planned to start.
Data Type	Standards - Data Domains.ddm/Data Domains/Date [DATE]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Reminder Period

Description	The number of days after the contact date that a reminder is sent.
Data Type	Standards - Data Domains.ddm/Data Domains/Number Decimal Large [DECIMAL(15,6)]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Result End Dt

Description	The last date on which results are recorded for the campaign. Derived from the status related information.
Data Type	Standards - Data Domains.ddm/Data Domains/Date [DATE]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Sequence Num

Description	The relative position of the step within the campaign or campaign cell as a whole.
Data Type	Standards - Data Domains.ddm/Data Domains/Number Integer [INTEGER]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Source Cd

Description	The code that corresponds to the Source Code Sk.
Data Type	Standards - Data Domains.ddm/Data Domains/Tenant Common Code [VARCHAR(80)]
Is Part Of PrimaryKey	false
Is Required	true
Is Derived	false
Is Surrogate Key	false

Source Code Descr

Description	The description that corresponds to the Source Type Cd.
Data Type	Standards - Data Domains.ddm/Data Domains/Description [VARCHAR(250)]
Is Part Of PrimaryKey	false
Is Required	true
Is Derived	false
Is Surrogate Key	false

Source Code Sk

Description	The origin of the data identifying the actual load source, vendor, manual key entry, or context of the data in a specific row in the database.
Data Type	Standards - Data Domains.ddm/Data Domains/Surrogate Key [INTEGER]
Is Part Of PrimaryKey	false
Is Required	true
Is Derived	false
Is Surrogate Key	false

Tenant Sk

Description	The surrogate key of the entry identifying the legal owner of the data.
Data Type	Standards - Data Domains.ddm/Data Domains/Surrogate Key [INTEGER]
Is Part Of PrimaryKey	false
Is Required	true
Is Derived	false
Is Surrogate Key	false

Timeout Period

Description	The number of days after the contact date that the campaign goes to the next step, if not previously advanced by a customer action.
Data Type	Standards - Data Domains.ddm/Data Domains/Number Decimal Large [DECIMAL(15,6)]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Valid From Ts

Description	Establishes a period where a set of attributes are true in the source system. This would be populated with the transaction timestamp and would be used for the snapshot date.
Data Type	Standards - Data Domains.ddm/Data Domains/Timestamp [TIMESTAMP]
Is Part Of PrimaryKey	false
Is Required	true
Is Derived	false
Is Surrogate Key	false

Valid To Ts

Description	Ends a period of validity.
Data Type	Standards - Data Domains.ddm/Data Domains/Timestamp [TIMESTAMP]
Is Part Of PrimaryKey	false
Is Required	false
Is Derived	false
Is Surrogate Key	false

Primary Key Details

Campaign Dimension PK

Key Attribute

Campaign Dimension Dk

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