OverviewTopPackage
Dimensional Warehouse Model Data Model

Package Marketing Activity

DescriptionA package that contains data elements that support business activities such as campaigns and marketing and their associated expenses.


Diagrams
DWM - CampaignDWM - Campaign
DWM - Marketing ActivityDWM - Marketing Activity

Entities
Campaign DimensionCampaign Dimension
Campaign FactCampaign Fact
Campaign Fact / Communication BridgeCampaign Fact / Communication Bridge
Campaign Fact / Marketing Area BridgeCampaign Fact / Marketing Area Bridge
Campaign Fact / Market Segment BridgeCampaign Fact / Market Segment Bridge
Campaign Fact / Party Role BridgeCampaign Fact / Party Role Bridge
Geographic Area / Marketing Area BridgeGeographic Area / Marketing Area Bridge
Marketing Activity DimensionMarketing Activity Dimension
Marketing Activity FactMarketing Activity Fact
Marketing Activity Fact / Campaign BridgeMarketing Activity Fact / Campaign Bridge
Marketing Activity Fact / Communication BridgeMarketing Activity Fact / Communication Bridge
Marketing Activity Fact / Marketing Area BridgeMarketing Activity Fact / Marketing Area Bridge
Marketing Activity Fact / Market Segment BridgeMarketing Activity Fact / Market Segment Bridge
Marketing Activity Fact / Party Role BridgeMarketing Activity Fact / Party Role Bridge
Marketing Area DimensionMarketing Area Dimension
Market Segment DimensionMarket Segment Dimension
OverviewTopPackage
Dimensional Warehouse Model Data Model