Marketing Area DescrMarketing Area Name
| Business Data Model Data Model |
| Description | A location or place that is the focus of a marketing exercise. For example: Mediterranean Countries Montana New England Mid-West South East Asia |
| Attributes | |
| Marketing Area Descr |
|
| Marketing Area Name |
|
| Relationship | |
 Marketing Area_Location_FK |
|
| Dependencies | |
 NONE |
|
| Reverse Dependencies | |
| |
|
| Attribute Details |
Marketing Area Descr
| Description | The textual description of the marketing area. |
| Data Type | Standards - Data Domains.ddm/Data Domains/Description Long [VARCHAR(1024)] |
| Is Part Of PrimaryKey | false |
| Is Required | false |
| Is Derived | false |
| Is Surrogate Key | false |
Marketing Area Name
| Description | The word or phrase used to identify (but not uniquely) the marketing area. |
| Data Type | Standards - Data Domains.ddm/Data Domains/String [VARCHAR(255)] |
| Is Part Of PrimaryKey | false |
| Is Required | false |
| Is Derived | false |
| Is Surrogate Key | false |
| Relationship Details |
Marketing Area_Location_FK
| Is Identifying Relationship | false |
| Child Table | Marketing Area |
| Child Multiplicity | ZERO_TO_MANY |
| Child Referential Integrity: On Delete | NONE |
| Child Referential Integrity: On Insert | NONE |
| Child Referential Integrity: On Update | NONE |
| Parent Table | Location |
| Parent Multiplicity | ZERO_TO_MANY |
| Parent Referential Integrity: On Delete | NONE |
| Parent Referential Integrity: On Insert | NONE |
| Parent Referential Integrity: On Update | NONE |
| Business Data Model Data Model |