Market PositionMarket Segment BasisMarket Segment DescrMarket Segment NameMarket ShareMarket Size By ValueMarket Size By Volume
| Business Data Model Data Model |
| Description | A group of parties that share similar consumer characteristics. Market segments divide the marketplace into homogeneous groups that require similar treatment from a marketing perspective, who have similar risk or profitability profiles, and so on. For example: Leads Qualified Medicare beneficiaries Males in the 40 to 50 years of age range |
| Attributes | |
| Market Position |
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| Market Segment Basis |
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| Market Segment Descr |
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| Market Segment Name |
|
| Market Share |
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| Market Size By Value |
|
| Market Size By Volume |
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| Relationship | |
 Market Segment_Customer_FK |
|
| Dependencies | |
 NONE |
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| Reverse Dependencies | |
| |
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| Attribute Details |
Market Position
| Description | Positioning of the healthcare organization or its products or services relative to rivals in the targeted market segment. For example: 1 2 3 |
| Data Type | Standards - Data Domains.ddm/Data Domains/Small Counter [SHORT] |
| Is Part Of PrimaryKey | false |
| Is Required | false |
| Is Derived | false |
| Is Surrogate Key | false |
Market Segment Basis
| Description | Market segment basis distinguishes between market segments according to the major basis under which the market segment was formed. For example: New business Population age Profession |
| Data Type | Standards - Data Domains.ddm/Data Domains/Enumeration [VARCHAR(20)] |
| Is Part Of PrimaryKey | false |
| Is Required | false |
| Is Derived | false |
| Is Surrogate Key | false |
Market Segment Descr
| Description | The textual description of the market segment. |
| Data Type | Standards - Data Domains.ddm/Data Domains/Description Long [VARCHAR(1024)] |
| Is Part Of PrimaryKey | false |
| Is Required | false |
| Is Derived | false |
| Is Surrogate Key | false |
Market Segment Name
| Description | The word or phrase used to identify (but not uniquely) the market segment. |
| Data Type | Standards - Data Domains.ddm/Data Domains/String [VARCHAR(255)] |
| Is Part Of PrimaryKey | false |
| Is Required | false |
| Is Derived | false |
| Is Surrogate Key | false |
Market Share
| Description | The percentage of the targeted market segment that is held by the healthcare organization. This is typically based on an external definition of the total market for a product or service. |
| Data Type | Standards - Data Domains.ddm/Data Domains/Percentage [FLOAT(2)] |
| Is Part Of PrimaryKey | false |
| Is Required | false |
| Is Derived | false |
| Is Surrogate Key | false |
Market Size By Value
| Description | The size of a defined market segment expressed as the potential monetary value of that market. For example, the health insurance market for individuals in South Carolina might be defined as having a value of 900,000,000 USD. |
| Data Type | Standards - Data Domains.ddm/Data Domains/Currency Amount [DECIMAL(14,2)] |
| Is Part Of PrimaryKey | false |
| Is Required | false |
| Is Derived | false |
| Is Surrogate Key | false |
Market Size By Volume
| Description | The size of a defined market segment expressed as the number of customers or products that can be potentially sold to that market. For example, the health insurance market for individuals in South Carolina might be defined as 500,000 members or policies. |
| Data Type | Standards - Data Domains.ddm/Data Domains/Count [INTEGER] |
| Is Part Of PrimaryKey | false |
| Is Required | false |
| Is Derived | false |
| Is Surrogate Key | false |
| Relationship Details |
Market Segment_Customer_FK
| Is Identifying Relationship | false |
| Child Table | Market Segment |
| Child Multiplicity | ZERO_TO_MANY |
| Child Referential Integrity: On Delete | NONE |
| Child Referential Integrity: On Insert | NONE |
| Child Referential Integrity: On Update | NONE |
| Parent Table | Customer |
| Parent Multiplicity | ZERO_TO_MANY |
| Parent Referential Integrity: On Delete | NONE |
| Parent Referential Integrity: On Insert | NONE |
| Parent Referential Integrity: On Update | NONE |
| Business Data Model Data Model |