Market Research Comment TxtMarket Research Keyword TxtMarket Research Rival Comment TxtMarket Research Sample SizeRecognition Rating
| Business Data Model Data Model |
| Description | A marketing activity that systematically gathers, records and analyzes data about customers, prospective customers, competitors and their products. The process may be applied at the product or brand level or in combination. A healthcare organization may also choose to record data on rival brands. |
| Attributes | |
| Market Research Comment Txt |
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| Market Research Keyword Txt |
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| Market Research Rival Comment Txt |
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| Market Research Sample Size |
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| Recognition Rating |
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| Generalization | |
 Market Research - Marketing Activity |
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| Dependencies | |
 NONE |
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| Reverse Dependencies | |
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| Attribute Details |
Market Research Comment Txt
| Description | A free form comment made by the party about the subject of the market research. |
| Data Type | Standards - Data Domains.ddm/Data Domains/Text Very Large [VARCHAR(2048)] |
| Is Part Of PrimaryKey | false |
| Is Required | false |
| Is Derived | false |
| Is Surrogate Key | false |
Market Research Keyword Txt
| Description | Key words the participant associates with the subject of the market research. |
| Data Type | Standards - Data Domains.ddm/Data Domains/Text Very Large [VARCHAR(2048)] |
| Is Part Of PrimaryKey | false |
| Is Required | false |
| Is Derived | false |
| Is Surrogate Key | false |
Market Research Rival Comment Txt
| Description | A free-form comment made by the party about a rival offering related to the market research. |
| Data Type | Standards - Data Domains.ddm/Data Domains/Text Very Large [VARCHAR(2048)] |
| Is Part Of PrimaryKey | false |
| Is Required | false |
| Is Derived | false |
| Is Surrogate Key | false |
Market Research Sample Size
| Description | The number of participants in a market research activity. |
| Data Type | Standards - Data Domains.ddm/Data Domains/Count [INTEGER] |
| Is Part Of PrimaryKey | false |
| Is Required | false |
| Is Derived | false |
| Is Surrogate Key | false |
Recognition Rating
| Description | A rating of the degree to which a party recognizes a subject presented to them. For example: Well known Heard of it Unknown |
| Data Type | Standards - Data Domains.ddm/Data Domains/Enumeration [VARCHAR(20)] |
| Is Part Of PrimaryKey | false |
| Is Required | false |
| Is Derived | false |
| Is Surrogate Key | false |
| Generalization Details |
Market Research - Marketing Activity
| Supertype | Marketing Activity |
| Subtype | Market Research |
| Transform As | TABLE |
| Business Data Model Data Model |