Effective DateNameReliability Rating
| Business Data Model Data Model |
| Description | A profile that pertains to an individual's or an organization's social media presence. A social media persona may exist independently of any real-world person or organization. A person or organization may also have many different social media personas. |
| Attributes | |
| Effective Date |
|
| Name |
|
| Reliability Rating |
|
| Dependencies | |
 NONE |
|
| Reverse Dependencies | |
| |
|
| Attribute Details |
Effective Date
| Description | Specifies the date on which the social media persona originated. |
| Data Type | Standards - Data Domains.ddm/Data Domains/Date [DATE] |
| Is Part Of PrimaryKey | false |
| Is Required | false |
| Is Derived | false |
| Is Surrogate Key | false |
Name
| Description | The online name used by the social media persona. This may be a pseudonym such as a nickname or alias. |
| Data Type | Standards - Data Domains.ddm/Data Domains/Name [VARCHAR(30)] |
| Is Part Of PrimaryKey | false |
| Is Required | false |
| Is Derived | false |
| Is Surrogate Key | false |
Reliability Rating
| Description | A classification value indicating the usefulness or validity of the social media persona. |
| Data Type | Standards - Data Domains.ddm/Data Domains/Enumeration [VARCHAR(20)] |
| Is Part Of PrimaryKey | false |
| Is Required | false |
| Is Derived | false |
| Is Surrogate Key | false |
| Business Data Model Data Model |